Could you market kicking a dog as a positive thing? How about marketing kicking 10 dogs and then throwing them off a cliff? We set our sights a little bit higher.
Introducing: Exotic Animal Showdown.
We created a campaign to get people excited about our fluffy travelling bloodbath. Under a stunning church newsletter aesthetic we deceminated neon fly posters, did some militant pamphleting and human radio broadcasting (our Scouse mate shouting in the streets).
This was coupled with a coherently terrible social presence, including targeted posts on animal rescue and welfare groups.
After a two days of riling the public we confessed to the whole thing being a hoax to raise awareness for abandoned animal charity.