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Asked to create an identity system for a new yoga studio, I worked with the founder to translate her vision into a brand.


Starting with an intial exploratory phase we settled on a route that emphasised the intention of un-dogmatic inclusivity that the studio taught, prioritising love and happiness before techinique or snobbery. This was then built out as a collection of re-usable assets and a brand book to guide their use.

If you are interested in creating an identity for your company feel free to get in touch and I can take you through the process, from initial strategy to final print delivery.



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